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microrobert
01-21-2013, 12:01 PM
IBM Social Sentiment Index Predicts New Retail Trend in the Making

Analytics points to the “Birth of a Trend,” steampunk aesthetic to pervade pop culture in 2013

ARMONK, N.Y. - 14 Jan 2013: National Retail Federation Convention - Based on an analysis of more than a half million public posts on message boards, blogs, social media sites and news sources, IBM (NYSE:IBM (http://www.ibm.com/investor)) predicts that ‘steampunk,’ a sub-genre inspired by the clothing, technology and social mores of Victorian society, will be a major trend to bubble up, and take hold, of the retail industry. Major fashion labels, accessories providers and jewelry makers are expected to integrate a steampunk aesthetic into their designs in the coming year.

Measuring public sentiment can help retail chief marketing officers customize incentives and services to be more in tune with what customers are asking for, using data to tailor their offerings to address fast-moving trends and real-time customer needs.

Through its sentiment analysis (http://www.ibm.com/social-sentiment), IBM has found that steampunk is evolving into a cultural ‘meme’ via a series of leaps across cultural domains (such as fiction, visual arts, etc). A combination of science fiction and fantasy, steampunk is a sub-genre based around gothic machinery and the industrialized civilization of the 19th century. Rooted in the designs of the industrialized civilization of the 19th century, steampunk is a retro-futuristic style of fashion that is influenced by the works of Jules Verne, Nikola Tesla, HG Wells and more.

IBM News room - 2013-01-14 IBM Social Sentiment Index Predicts New Retail Trend in the Making - United States (http://www-03.ibm.com/press/us/en/pressrelease/40120.wss)