Claim filed against paint company over 'racist' paint name

**microrobert** · 11-13-2013, 05:05 AM

Claim filed against paint company over 'racist' paint name

A Swedish teenager has filed a complaint against a paint producer that labeled the color beige as "skin color."

Thyra,14, whose last name wasn't reported, said she discovered the paint sold by Universal Color and Chemicals at school, TheLocal.se reported.

"By renaming beige to skin color they show that there is a whiteness norm in society," Thyra told the Aftonbladet newspaper. "It is completely sick that they just rename beige to skin color when black and brown are also that," she added.

Thyra has taken her complaint to the Equality Ombudsman on the basis that the term "skin color" is racist.

Thyra's father said his daughter was motivated by her sister.

"Her little sister has brown skin but according to the paint manufacturer she has no skin color. ... I think [the company] just looked at themselves and imagined that's what skin was," he told the newspaper.

http://www.upi.com/Odd_News/2013/11/...#ixzz2kVEHTJH6

**~~McCauley~~** · 11-13-2013, 05:21 AM

Oh god, this is horrible. I'm outraged at this blatant display of racism.

**blogen** · 11-13-2013, 05:29 AM

Well, that's great dear Swedish children!

'You're a traitor!' yelled the boy. 'You're a thought-criminal! You're a Eurasian spy! I'll shoot you, I'll vaporize you, I'll send you to the salt mines!'

Suddenly they were both leaping round him, shouting 'Traitor!' and 'Thought-criminal!' the little girl imitating her brother in every movement. It was somehow slightly frightening, like the gambolling of tiger cubs which will soon grow up into man-eaters. There was a sort of calculating ferocity in the boy's eye, a quite evident desire to hit or kick Winston and a consciousness of being very nearly big enough to do so. It was a good job it was not a real pistol he was holding, Winston thought.