My argument is not against one specific kind of objectification, I'm against all sorts of it. That's not to say I'm against art representing beauty, for instance, but it's the idea and the intention behind that is important. The media objectifies everyone, and reduces them to little else but things to be bought.
Anyway, the arguments are 1) the media gives wrong signals to women which lowers their self-esteem and 2) the media objectifies women (and everything else, but feminists don't care about non-women). It is true for both sexes. The consumers have to keep running in their hamster wheels chasing the end of the road but never reaching it, just like a drug addict, to keep their slave-masters content. Sending out confusing social signals and lowering their self-esteem does this. The objectification of everything lowers the worth of everything. As I said, we are reduced to mere tools.
My point is that many feminists and other groups tend to see the problem, but never the cause of the problem, and consequently never the solution to the problem. You don't solve problems by simply ranting (insert joke about women and problem solving). The problem of most of the 'general social ills' of today are caused by consumerism and related ideas, which are part of the grand problem of modernism. Following my argument, I believe feminists should be against consumerism and hedonism - because that's the problem, in this case and many other.
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