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In the sense of imparting one's language, the Magyars probably accomplished this better as there's not much of a trace of whatever language the proto-Bulgarian spoke before becoming Slavicized. There's probably a few loanwords too, but not much beyond that. All the names created in the two Bulgarian Empires have a Slavic etymological root than Turkic. What's also interesting is the conversion of some older toponyms like Pulpudeva to Plovdiv is that the name is from Thracian roots than Greek. However, if in the sense of being a successful defender against the Ottomans, the Magyars probably did better since the medieval Bulgarians were divided the time the Ottoman Turks invaded and collapsed fairly quickly. They held on much longer and could get under Austria's protection once the Turks proved to be too much to handle alone. This allowed them to escape the Turkish orientalism much sooner and develop along European lines.
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