From today customers who subscribe to Seattle-based Amazon Prime in the UK and Germany will be able to pay extra each month in order to live stream TV.



Amazon now offers live television channels via its Prime Video service in the UK and Germany, for an extra cost.

Users will be able to subscribe to up to 40 popular channels such as ITV, Discovery and Eurosport individually, without paying for a bundle.

The move is competition for rival services Netflix and pay-TV operators such as Sky.

A similar service is already operating in the US. However, Until now, until now Prime Video has offered only on-demand shows in the UK.


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