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BBC staff have been told to refer to 'English' instead of 'UK' riots to avoid upsetting other regions, it emerged today.
The move by the broadcaster came after it looked at feedback from viewers and to avoid offending audiences in Scotland, Wales and Northern Ireland.
The violence has been confined to England, starting in London and then spreading to other major cities including Birmingham, Manchester and Liverpool.
A BBC spokesman told The Telegraph: 'Our initial approach was guided by the story's impact for the UK as a whole - for example the UK Prime Minister returning from holiday and the decision to recall the UK Parliament.
'However, with the events confined to several cities and towns in England... we have listened to feedback from our audiences.'
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