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The maps seemed intruiguing to me at first sight as well, taking into account that Geneva (Calvinism) respectively Zurich (Zwinglianism) were not only strongholds but the very birthplaces of, at least in the case of Calvinism, quite radical forms of protestantism. However, these maps might prove true nowadays, maybe even due to Islamic immigration.
Regarding the large canton of Vaud (German: Waadt), the reason is, that its territory was until 1798 (invasion of Napoleon ---> Helvetic Republic) under the rule of Berne, which itself is - except the Jura territorries - almost exclusively protestant (--> cuius regio, eius religio), and, interestingly, also the most Nordoid canton of the whole confederation according to renowned anthropologists.
As federalism and federalist attitudes are still very strong in Switzerland, there is according to my personal experience only a minority of Swiss who call themselves "Swiss" in the first place. First and foremost, a "real" (what is a "real" Swiss nowadays anyway?) Swiss is from Zurich or Basel, he is Vaudois, Bernese, Lucernese etc., that's the basic thing. "Switzerland" however is an abstraction in the intuitive perception of most people, a so called "Willensnation", existing by the sheer will of its citizens, i.e. nothing organic but quite an artificial conglomerate of in various respects (language, religion, history, culture) very heterogenous elements. To call oneself "Swiss" in the first place has, at least among city dwellers, something "unsexy", a rural, unprogressive, freshwater kind of undertone. On the other hand, one is mostly some kind of "proud" to be from a certain canton, a certain (larger) city.
What a Swiss will never (or almost never) do nowadays (it was different in the ancient régime) is to call himself "Italian", "French" or - most absurde - "German". It's not that these nations are generally not liked among the group of Swiss speaking the language of the respective nation, but a Swiss still considers himself to be something different than a member of these three bigger nations. This is especially true for the German speaking Swiss: Even if they are not generally hostile to Germans, the latter are seen as a culturally different group with a different language, different way of talking and - last but not least - behaving by the German speaking Swiss. Due to the fact that the country has four language groups, there is an increased sensitivity for difference and a greater "respect", carefulness in everyday contact: The other person could be quite different from me in any respect yet unknown to me, so I have to be cautious in order not to snub him. On the other hand, the German in every day life assumes that his counterpart is in essence like himself. Therefore, he is more assertive, direct, loud and outspoken, something occasionally misunderstood by the (German speaking) Swiss as arrogance and rudeness.
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