I now noticed that I had failed to exclude one player who had a Russian name (or some other Slavic name) from the set of players in the Estonian men's soccer league. He had dark eyes, so after I excluded him, the frequency of light eyes among players who I estimated to be native Estonians increased from about 86.5% (122/141) to about 87.1% (122/140).
One reason why I don't place much value on amateur "studies" like this is that it's difficult to reliably exclude people with a foreign background.
I guess I'll have to repost this quote from Heapost (2008) (Pigmentation variation in Finno-Ugric peoples):
Among the peoples studied, Baltic Finns have the lightest hair. Generally, brown hair is predominant among them, but light hair is found more frequently than black. The average point is usually below 3.0. The distribution territory of particularly light hair (M<2.8) covers the greater part of Estonia, eastern and central part of Finland and extends to northern Finland. There are even groups with the frequency of blond hair over 40% and dark hair only up to 12% (M=2.4..2.5). Those are found in North Estonia (Rakvere and Kohtla-Järve) and in Savo province in Finland (Kiuruvesi). So strongly depigmented groups have not been found among the other peoples studied, not even among Finnish Swedes, who are usually similar to most Baltic Finns by their fair hair.
Finnish Swedes (excluding Åland Island, where the average point is 2.28) are most similar by hair colour to the relatively darker-haired groups of Baltic Finns (M=3.0..3.1). These include Finns in West Finland (Kokemäki, Kurikka), and, in the east, Vepsians, Karelians from the Lydic dialect territory (Girva) and Izhorians of Soikino. It could be added that, according to Juhan Aul, the Swedes who used to live in Estonia before World War II were also somewhat darker-coloured than Estonians [1, 2]. The relatively darker-haired groups mentioned differ significantly from the groups with the fairest hair (M<2.8).
In the table below from Heapost (2008), the average eye color (M = mean) is the lightest in Finns, followed by Izhorians, Estonians, and Finland Swedes. The average hair color is the lightest in Estonians, followed by Finns, Karelians, and Finland-Swedes.
I copied the data below from Heapost (2008). The division between Estonian and Finnish subpopulations was added by me, and it's based on dialect areas and not geography.
Sample
size |
Percentage of
light blonde,
blonde, and
dark blonde
hair |
Percentage of
blue and gray
eyes (9-12 on
Bunak scale) |
Average
hair
color |
Average
eye
color |
Location |
Population |
100 |
36.5 |
54.0 |
2.80 |
0.49 |
Haapsalu |
Northern Estonians |
98 |
38.4 |
71.9 |
2.62 |
0.28 |
Lihula |
Northern Estonians |
98 |
31.9 |
66.8 |
2.67 |
0.37 |
Audru |
Northern Estonians |
100 |
36.3 |
68.0 |
2.75 |
0.34 |
Rapla |
Northern Estonians |
101 |
31.9 |
74.2 |
2.71 |
0.28 |
Põltsamaa |
Northern Estonians |
100 |
43.5 |
73.0 |
2.46 |
0.28 |
Rakvere |
Northern Estonians |
104 |
49.5 |
69.2 |
2.42 |
0.34 |
Kohtla-Järve |
Northern Estonians |
75 |
22.4 |
66.7 |
2.95 |
0.35 |
Iisaku |
Northern Estonians |
104 |
22.9 |
60.6 |
2.86 |
0.43 |
Kilingi-Nõmme |
Northern Estonians |
100 |
33.7 |
55.0 |
2.68 |
0.52 |
Karksi |
Northern Estonians |
100 |
39.6 |
72.0 |
2.58 |
0.34 |
Otepää |
Southern Estonians |
102 |
25.0 |
68.6 |
2.81 |
0.34 |
Põlva |
Southern Estonians |
100 |
29.4 |
58.0 |
2.92 |
0.44 |
Võru |
Southern Estonians |
105 |
26.2 |
67.6 |
2.86 |
0.34 |
Askola |
Western Finns |
92 |
25.0 |
62.0 |
2.87 |
0.42 |
Mynämäki |
Western Finns |
85 |
20.8 |
62.4 |
3.01 |
0.41 |
Kokemäki |
Western Finns |
112 |
25.0 |
63.4 |
3.06 |
0.38 |
Kurikka |
Western Finns |
96 |
24.2 |
70.8 |
2.97 |
0.30 |
Hauho |
Western Finns |
140 |
38.9 |
80.0 |
2.64 |
0.24 |
Keuruu |
Eastern Finns |
146 |
27.5 |
63.7 |
2.76 |
0.38 |
Ristiina |
Eastern Finns |
101 |
41.5 |
70.3 |
2.54 |
0.30 |
Kiuruvesi |
Eastern Finns |
112 |
32.0 |
71.4 |
2.84 |
0.29 |
Kesälahti |
Western Finns |
116 |
34.5 |
74.2 |
2.65 |
0.27 |
Ylitornio |
Northern Finns |
143 |
30.0 |
76.2 |
2.79 |
0.28 |
Kuusamo |
Eastern Finns |
145 |
23.3 |
67.6 |
2.95 |
0.37 |
Salla |
Northern Finns |
82 |
23.3 |
70.7 |
2.81 |
0.30 |
Savukoski |
Northern Finns |
124 |
27.0 |
72.6 |
2.84 |
0.29 |
Åland |
Finland-Swedes |
146 |
17.2 |
61.7 |
3.08 |
0.42 |
Närpes |
Finland-Swedes |
140 |
21.1 |
61.4 |
3.02 |
0.44 |
Lilyendal |
Finland-Swedes |
Average values weighed by sample size:
Percentage of
light blonde,
blonde, and
dark blonde
hair |
Percentage of
blue and gray
eyes (9-12 on
Bunak scale) |
Average
hair
color |
Average
eye
color |
Population |
35.02 |
65.91 |
2.69 |
0.37 |
Northern Estonians |
31.29 |
66.22 |
2.77 |
0.37 |
Southern Estonians |
25.79 |
66.45 |
2.93 |
0.35 |
Western Finns |
33.85 |
72.64 |
2.69 |
0.30 |
Eastern Finns |
27.09 |
70.57 |
2.82 |
0.32 |
Northern Finns |
21.50 |
64.89 |
2.99 |
0.39 |
Finland-Swedes |
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