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It's true: the tragic remnant of the world not yet concreted over is now generally considered boring by those who need constant entertainment.
More than half of Britons think the countryside is boring and many of them are unable to identify common animals and plants, according to a new survey.
A third of people who were asked said they had never even considered visiting the British countryside.
The survey found one in 10 adults could not identify a sheep, 44% could not identify an oak tree and 83% failed to recognise a bluebell.
When they were shown a picture of a stag, 12% of adults identified it incorrectly as a reindeer.
Professor of Tourism at the University of Surrey John Tribe said: "It is alarming news that over half of the nation thinks the British countryside is boring and there is nothing to do or see there. Maybe this is because in the last decade Britons have preferred to holiday abroad and as a result they have forgotten the UK is abundant with great rural holiday locations."
Sandie Dawe from VisitBritain said: "Britain's countryside is far from boring and we have some of the most famous landscapes from the picturesque Cotswolds to the spectacular views of the Lake District that draw visitors from around the world.
"With more Britons considering a holiday at home this year, it's a great time to get back to nature and get reacquainted with rural Britain. The last decade has seen a rise in competition and it is important to remind Brits on what they are missing out on and what a great free attraction the countryside is."
Three thousand adults took part in the survey which was conducted in March by OnePoll on behalf of Travelodge.
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