In Honor of Farmers

**Smaland** · 02-04-2013, 02:54 PM

I admit that it's a TV commercial for Dodge trucks, but it doesn't sound like a huckster in a loud plaid suit who's trying to sell you a bucket of bolts.

It still shows respect to farmers and what they do. As narration, they used an audio track by radio commentator Paul Harvey (1918-2009).

**Allenson** · 02-04-2013, 04:06 PM

Dodge, paying homage to the Neolithic.

All kidding aside--a very nice ad.

**Octothorpe** · 02-04-2013, 11:21 PM

I grew up on a farm, and the spot touched my heart. It's a calling, for sure. It's lambing time, down home. I do miss it (a bit).

**Smaland** · 02-05-2013, 12:49 PM

A decades-old speech from a conservative radio broadcaster who passed away in 2009 became a major topic of chatter when it was condensed and delivered as the audio backdrop for a Ram Trucks ad during the second half of the Super Bowl Sunday.

The speech was originally delivered in 1978, smack dab in the middle of the Carter era, and with its folksy timbre and talk of God, Paul Harvey's words stood out amid the stream of ads that ranged from salacious to ridiculous to sentimental on 21st-century CBS.

Full article in The Atlantic magazine