Foxy
11-29-2014, 11:06 AM
This thread means to explain (or make you think) why two well being countries differ so much in terms of obesity.
What I show here is the result of studies, documentaries, lessons about nutririon (offered in Italian public school) and what I personally saw in Australia (ok Australia is not America, but they still share very similar habits and problems: Australia is the second most obese country in the world).
Food advertisement, USA
American/Australian advertisement focuses on big portions at cheap costs. It means that they stress how much you can eat with few money. Their motto is "bigger is better" and it is parts of the mythe of gigantism lanced by the USA since the 50s.
Here examples of popular American foods and their advertisements.
http://i.dailymail.co.uk/i/pix/2010/04/07/article-1264166-0908E34A000005DC-307_468x331.jpg
http://mylifeinvacationland.files.wordpress.com/2014/04/screen-shot-2014-04-09-at-10-18-54-am.png?w=500&h=229
http://i2.wp.com/www.sopitas.com/site/wp-content/uploads/2012/04/PIZZAHUTOH.png?w=640
Food advertisement, Italy
Italian publicity focuses instead on quality. TV encourages people to spend a bit more buying biological food. Higher costs are justified because agricultures actually produce less quantity using less pesticides, their products are uglier but they are healthier. Also Italian TV advertisement often depict a whole family that eats slowly around a table. They stress the importance of healthy, natural and home-made products.
(Where is Barilla is your home)
http://4.bp.blogspot.com/_SZhQjVH8dQs/TOI7FV-n_yI/AAAAAAAABCY/_l5f9_0xzK4/s1600/SughiBarilla.jpg
(Eat healthy, return to nature)
http://3.bp.blogspot.com/-fDaxKxBkKvg/VEo94T3UUHI/AAAAAAAALuI/AqFPLfDL5ko/s1600/1987-Mulino-Bianco-Ritornelli.jpg
(Only fresh sauces have a fresh taste. They are so fresh that you find them only in the fridge)
http://www.uominiedonnecomunicazione.com/thumbImage.php?foto=FCKFiles/allegati_articoli/2003_fotogrande1_carciofi_(1).jpg&w=250
What they serve in schools, USA
http://4.bp.blogspot.com/-pKQ1z_RVKk8/UNGXClkZiqI/AAAAAAAACiM/Tnm4Pv3o84g/s400/IMG_2700.jpg
What they serve in schools, Italy
http://www.romagnanoi.it/resizer/670/-1/true/evBuoKUANzXtgLfdX/Etqc+2egL+GKRA/SzCiq3gtelL8hBDQQB005QCJgpVhXXb5bYyza6lej604qw6uAt qUTYyehrhTKIBgPUY07fBJjEn6J29jdSK5GIhPJwSO+RQuvYx+ vkW2VU=--.jpg
Food topping, USA
http://www.trendsmagazine.eu/trends/wp-content/uploads/2012/10/V2-Heinz-Foodservice-Gamme-SNACK-SAUCE-875ml.jpg
Food topping, Italy
http://immagini.webmobili.it/ImmaginiProdotti/Olio_e_aceto/Medium/1680-OLIO_ACETO-31903-M-1.jpg
http://www.bacissimi.it/wp-content/uploads/2012/11/succo-di-limone.jpeg
What people drink during meals, USA
http://i0.wp.com/www.banglamail24.com/wp-content/uploads/2014/09/i4iapqrb.jpg?resize=700%2C394
What people drink during meals, Italy
http://www.italiapost.info/wp-content/uploads/2013/09/acqua_bicchiere.jpg
http://notizie.tiscali.it/media/12/11/vino-rosso.jpeg_415368877.jpeg
What they mean by sandwich, USA
http://www.landolakes.com/assets/images/recipe/custom/all-american-deli-club-sandwich-12177.jpg
http://3.bp.blogspot.com/-sNjCLFiv2hA/TrCPSiMOLmI/AAAAAAAAM70/EeRU8oOb980/s800/The%2BPerfect%2BGrilled%2BCheese%2BSandwich%2B500% 2B4401.jpg
What they mean by sandwich, Italy
http://3.bp.blogspot.com/-vtRqcXjL8cQ/URLTNFyppEI/AAAAAAAACpk/usmwNvQMzhk/s400/rosetta.jpg
What I show here is the result of studies, documentaries, lessons about nutririon (offered in Italian public school) and what I personally saw in Australia (ok Australia is not America, but they still share very similar habits and problems: Australia is the second most obese country in the world).
Food advertisement, USA
American/Australian advertisement focuses on big portions at cheap costs. It means that they stress how much you can eat with few money. Their motto is "bigger is better" and it is parts of the mythe of gigantism lanced by the USA since the 50s.
Here examples of popular American foods and their advertisements.
http://i.dailymail.co.uk/i/pix/2010/04/07/article-1264166-0908E34A000005DC-307_468x331.jpg
http://mylifeinvacationland.files.wordpress.com/2014/04/screen-shot-2014-04-09-at-10-18-54-am.png?w=500&h=229
http://i2.wp.com/www.sopitas.com/site/wp-content/uploads/2012/04/PIZZAHUTOH.png?w=640
Food advertisement, Italy
Italian publicity focuses instead on quality. TV encourages people to spend a bit more buying biological food. Higher costs are justified because agricultures actually produce less quantity using less pesticides, their products are uglier but they are healthier. Also Italian TV advertisement often depict a whole family that eats slowly around a table. They stress the importance of healthy, natural and home-made products.
(Where is Barilla is your home)
http://4.bp.blogspot.com/_SZhQjVH8dQs/TOI7FV-n_yI/AAAAAAAABCY/_l5f9_0xzK4/s1600/SughiBarilla.jpg
(Eat healthy, return to nature)
http://3.bp.blogspot.com/-fDaxKxBkKvg/VEo94T3UUHI/AAAAAAAALuI/AqFPLfDL5ko/s1600/1987-Mulino-Bianco-Ritornelli.jpg
(Only fresh sauces have a fresh taste. They are so fresh that you find them only in the fridge)
http://www.uominiedonnecomunicazione.com/thumbImage.php?foto=FCKFiles/allegati_articoli/2003_fotogrande1_carciofi_(1).jpg&w=250
What they serve in schools, USA
http://4.bp.blogspot.com/-pKQ1z_RVKk8/UNGXClkZiqI/AAAAAAAACiM/Tnm4Pv3o84g/s400/IMG_2700.jpg
What they serve in schools, Italy
http://www.romagnanoi.it/resizer/670/-1/true/evBuoKUANzXtgLfdX/Etqc+2egL+GKRA/SzCiq3gtelL8hBDQQB005QCJgpVhXXb5bYyza6lej604qw6uAt qUTYyehrhTKIBgPUY07fBJjEn6J29jdSK5GIhPJwSO+RQuvYx+ vkW2VU=--.jpg
Food topping, USA
http://www.trendsmagazine.eu/trends/wp-content/uploads/2012/10/V2-Heinz-Foodservice-Gamme-SNACK-SAUCE-875ml.jpg
Food topping, Italy
http://immagini.webmobili.it/ImmaginiProdotti/Olio_e_aceto/Medium/1680-OLIO_ACETO-31903-M-1.jpg
http://www.bacissimi.it/wp-content/uploads/2012/11/succo-di-limone.jpeg
What people drink during meals, USA
http://i0.wp.com/www.banglamail24.com/wp-content/uploads/2014/09/i4iapqrb.jpg?resize=700%2C394
What people drink during meals, Italy
http://www.italiapost.info/wp-content/uploads/2013/09/acqua_bicchiere.jpg
http://notizie.tiscali.it/media/12/11/vino-rosso.jpeg_415368877.jpeg
What they mean by sandwich, USA
http://www.landolakes.com/assets/images/recipe/custom/all-american-deli-club-sandwich-12177.jpg
http://3.bp.blogspot.com/-sNjCLFiv2hA/TrCPSiMOLmI/AAAAAAAAM70/EeRU8oOb980/s800/The%2BPerfect%2BGrilled%2BCheese%2BSandwich%2B500% 2B4401.jpg
What they mean by sandwich, Italy
http://3.bp.blogspot.com/-vtRqcXjL8cQ/URLTNFyppEI/AAAAAAAACpk/usmwNvQMzhk/s400/rosetta.jpg