Ctwentysevenj
12-19-2014, 06:53 AM
http://www.ganzomag.com/wp-content/uploads/2012/12/l-1wuikxultxv24x1-290x290.jpg
http://www.unnecessaryumlaut.com/wp-content/uploads/2010/09/Moretti_Moustache_Old-New.jpg
The story behind the label
‘One day, in 1942, the nephew of Luigi Moretti, the founder of the brewery, going out for lunch saw a pleasant-looking man sitting at a table in the Trattoria Boschetti in Udine. There was something unique in that man. He somehow was embodying the real values of his beer: authenticity, tradition, genuineness. Eventually Mr Moretti went up to him and asked if he could take a picture of him. When the man was asked what he wanted in return, the only thing he asked for was another Moretti beer. Since that day the image of that man is on every single Moretti label, reminding us where we come from and who we brew our beer for’.
http://www.unnecessaryumlaut.com/wp-content/uploads/2010/09/Moretti_Moustache_Old-New.jpg
The story behind the label
‘One day, in 1942, the nephew of Luigi Moretti, the founder of the brewery, going out for lunch saw a pleasant-looking man sitting at a table in the Trattoria Boschetti in Udine. There was something unique in that man. He somehow was embodying the real values of his beer: authenticity, tradition, genuineness. Eventually Mr Moretti went up to him and asked if he could take a picture of him. When the man was asked what he wanted in return, the only thing he asked for was another Moretti beer. Since that day the image of that man is on every single Moretti label, reminding us where we come from and who we brew our beer for’.