The Lawspeaker
06-25-2019, 02:19 PM
https://www.youtube.com/watch?v=UthtEyKR7JQ
When Dominos set its sights on expanding into the Indian market they faced a pretty big hurdle - Indians didn't really eat much pizza. Not to let such a detail hinder their plans, Domino's charged ahead. Using menu and pricing innovations they were able to win in the valuable market. Here's how they did it.
When Dominos set its sights on expanding into the Indian market they faced a pretty big hurdle - Indians didn't really eat much pizza. Not to let such a detail hinder their plans, Domino's charged ahead. Using menu and pricing innovations they were able to win in the valuable market. Here's how they did it.