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View Full Version : Why Starbucks Struggles In Vietnam's $1B Coffee Market



The Lawspeaker
01-09-2020, 12:07 PM
https://www.youtube.com/watch?v=llwyY4BDbfc

A cup of traditional cà phê sữa đá is made with robusta beans, which have a sharper, bitter flavor than more mild arabica beans. The drink is available all over Vietnam, served at roadside cafes, restaurants and at home. But you won’t find the traditional style in a Starbucks. That’s because most international coffee chains only serve Arabica beans. It’s one reason global chains have struggled to grow in Vietnam’s more than $1 billion market for specialty coffee and tea shops.