Hektor12
12-01-2021, 02:32 PM
THEN
https://www.etietieti.com/images/Products/negro-kakaolu-kremali-biskuvi_9_psb.png
NOW
https://www.etietieti.com/images/Products/nero-kakaolu-kremali-biskuvi_414_psb.png
https://images.squarespace-cdn.com/content/v1/4eb29888d09a8b9f9fd948c5/1383514217537-QQ2HUG00EI66PZZJY1V8/personal-branding-mistakes.jpg
Announcement below- Sorry for google translate.
Public Announcement
As a pioneering and leading company in the food industry, our sole goal for 60 years since the first day of our establishment is to offer our consumers superior quality and unique tastes. With a great commitment to our founding vision and above all to our corporate values based on respect for people, we are working to add happiness to life all over the world with our more than 7 thousand employees, 9 production facilities, 50 brands and more than 300 products. Eti Negro is one of our well-established brands that has established a throne in the hearts of our consumers with its quality and taste. Our biscuit is close to black in color due to the high amount of cocoa in its content and got its name from this feature. The word negro, which expresses the color black in Spanish, has become the name of the cocoa biscuit in the eyes of the consumers in our country.
Discrimination due to skin color, contrary to human rights and all human values, is unfortunately still among the biggest problems in the globalizing world. Today, the word negro can unfortunately be used as an expression of discrimination in some countries. It can never be a situation that we can accept that our brand name, which we chose years ago to describe our cocoa biscuit, is used in a way that causes negative connotations, even if it has no equivalent in our country and culture.
Therefore, as a company that aims to serve people's happiness, we see the possibility of even one person being unhappy as a sufficient reason for a brand name change. As a result of the studies we have carried out for a long time with the sensitivity and responsibility we feel on this subject, we are changing the name of our Eti Negro brand in our country and in the export markets where it is located. As a brand name, we decided to continue with the name "Nero", which means black in Italian and will highlight the intense cocoa content of our biscuits in the eyes of our consumers. We will offer our product, which provides a quality biscuit experience, to the market under the brand Eti Nero, without any change in its content and taste.
Regards,
Eti Gıda San. ve Tic. Inc.
https://www.etietieti.com/kamuoyuna-duyuru
https://www.etietieti.com/images/Products/negro-kakaolu-kremali-biskuvi_9_psb.png
NOW
https://www.etietieti.com/images/Products/nero-kakaolu-kremali-biskuvi_414_psb.png
https://images.squarespace-cdn.com/content/v1/4eb29888d09a8b9f9fd948c5/1383514217537-QQ2HUG00EI66PZZJY1V8/personal-branding-mistakes.jpg
Announcement below- Sorry for google translate.
Public Announcement
As a pioneering and leading company in the food industry, our sole goal for 60 years since the first day of our establishment is to offer our consumers superior quality and unique tastes. With a great commitment to our founding vision and above all to our corporate values based on respect for people, we are working to add happiness to life all over the world with our more than 7 thousand employees, 9 production facilities, 50 brands and more than 300 products. Eti Negro is one of our well-established brands that has established a throne in the hearts of our consumers with its quality and taste. Our biscuit is close to black in color due to the high amount of cocoa in its content and got its name from this feature. The word negro, which expresses the color black in Spanish, has become the name of the cocoa biscuit in the eyes of the consumers in our country.
Discrimination due to skin color, contrary to human rights and all human values, is unfortunately still among the biggest problems in the globalizing world. Today, the word negro can unfortunately be used as an expression of discrimination in some countries. It can never be a situation that we can accept that our brand name, which we chose years ago to describe our cocoa biscuit, is used in a way that causes negative connotations, even if it has no equivalent in our country and culture.
Therefore, as a company that aims to serve people's happiness, we see the possibility of even one person being unhappy as a sufficient reason for a brand name change. As a result of the studies we have carried out for a long time with the sensitivity and responsibility we feel on this subject, we are changing the name of our Eti Negro brand in our country and in the export markets where it is located. As a brand name, we decided to continue with the name "Nero", which means black in Italian and will highlight the intense cocoa content of our biscuits in the eyes of our consumers. We will offer our product, which provides a quality biscuit experience, to the market under the brand Eti Nero, without any change in its content and taste.
Regards,
Eti Gıda San. ve Tic. Inc.
https://www.etietieti.com/kamuoyuna-duyuru