microrobert
05-29-2013, 12:31 PM
The Mysteries of the Cereal BoxThe complicated history of how a cereal box closes
http://www.newrepublic.com/sites/default/files/u36681/boxes_1.png
It's happened to all of us: You open a new box of cereal or crackers, dispense as much of the product as you need, and then prepare to close the box using the package's tab-in-slot mechanism. This requires you to press down on the die-stamped perforation that will create the slot, which is easy enough, until...
D'oh! You press too hard and rip through the box flap (http://farm9.staticflickr.com/8396/8795263653_cb6f001039_c.jpg). Now your slot is ruined and your box won't close properly. Even worse, you'll have to keep using that ruined slot until you finish whatever's in the box — a constant reminder of your unsatisfying consumer experience.
Cereal Box Design: New Closure | New Republic (http://www.newrepublic.com/article/113319/cereal-box-design-new-closure)
http://www.newrepublic.com/sites/default/files/u36681/boxes_1.png
It's happened to all of us: You open a new box of cereal or crackers, dispense as much of the product as you need, and then prepare to close the box using the package's tab-in-slot mechanism. This requires you to press down on the die-stamped perforation that will create the slot, which is easy enough, until...
D'oh! You press too hard and rip through the box flap (http://farm9.staticflickr.com/8396/8795263653_cb6f001039_c.jpg). Now your slot is ruined and your box won't close properly. Even worse, you'll have to keep using that ruined slot until you finish whatever's in the box — a constant reminder of your unsatisfying consumer experience.
Cereal Box Design: New Closure | New Republic (http://www.newrepublic.com/article/113319/cereal-box-design-new-closure)