If you look at some of the most influential video game studios in the world today, such as Activision Blizzard, Rockstar, Bandai Namco, Capcom, CD Project Red, Square Enix, Ubisoft, or Valve, it’s fair to say that they have their own unique styles, leading to specific expectations from players. The same goes for movie studios – you will have a level of expectation when you see “Pixar” or “Marvel” adorn a movie poster. ...
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