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In their experiment, the researchers had college students rate the faces of the CEOs of the highest and lowest ranking Fortune 1000 companies according to their perceived leadership abilities .
Certain personality traits associated with leadership, including competence, dominance, likeability, facial maturity and trustworthiness, can be judged from a person's face, previous studies have shown.
The researchers grouped these traits into two factors influencing leadership. Competence, dominance and facial maturity were combined to represent "power," while likeability and trustworthiness represented "warmth."
The CEOs who were rated as more powerful by the students turned out to be running more successful companies.