Can Advertising Save the World? The United Nations Is Betting on It
Without products or services, cause-related brands have no choice but to be masterful storytellers, which makes them particularly popular with agencies.
Last month the United Nations (UN) hosted the Media for Social Impact Summit, an all-day event at UN Headquarters, which gathered leaders in advertising, media, marketing and journalism.
The goal? To highlight the power of media to drive social change, and kick-off planning for a massive ad campaign to mobilize everyone on Earth behind key sustainability goals by 2030.
At the Summit, I listened to a variety of panels and case studies and noticed a handful of themes that can be applied to marketers of all kinds looking to raise their storytelling game and inspire people to take action
