Lamborghini: Never Insult a Tractor Tycoon

https://www.youtube.com/watch?v=T5p4sAkjLSI

Quote:

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Ferruccio Lamborghini, an Italian manufacturing magnate, founded Automobili Ferruccio Lamborghini S.p.A. in 1963 to compete with established marques, including Ferrari. The company gained wide acclaim in 1966 for the Miura sports coupé, which established rear mid-engine, rear wheel drive as the standard layout for high-performance cars of the era. Lamborghini grew rapidly during its first decade, but sales plunged in the wake of the 1973 worldwide financial downturn and the oil crisis. The firm's ownership changed three times after 1973, including a bankruptcy in 1978. American Chrysler Corporation took control of Lamborghini in 1987 and sold it to Malaysian investment group Mycom Setdco and Indonesian group V'Power Corporation in 1994. In 1998, Mycom Setdco and V'Power sold Lamborghini to the Volkswagen Group where it was placed under the control of the group's Audi division.

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There was a third angry competitor making super-cars, Wilfredo Ricard.

https://upload.wikimedia.org/wikiped...a_Merle%29.jpg

He was an spanish engineer that worked for different manufacturers with his own projects, the beginning of the IIWW surprises him working in Italy (ha had been there for years since the beginning of the spanish civil wars) and began to work for Alfa Romeo and Ferrari, where he coincided with Enzo Ferrari beginning an angry dispute and competition.

After the end of the war he came back to Spain decided to make super-cars better than Ferrari ones.

He joined the recently created national manufacturer "Pegaso" to design trucks, but his dream was to make super-cars.

He convinced the enterprise to addopt this logo:

http://www.elmonarquico.com/images/showid/1621227

A flying horse that was a direct competition to the jumping horse ("il cavallino rampante") of Enzo Ferrari. Who would wanna buy a running horse when you could buy a flying one?

His masterpierce was Pegaso Z-102, an extremely advanced, fast (the fastest on its times) and expensive auto:

https://noticias.coches.com/wp-conte...ng-1954-27.jpg

https://blog.terranea.es/wp-content/...egaso-Z102.jpg

But the continuation of this project was abandonated in 1957 because the economic situation in Spain was not optimal, and this was only a prestige project.

Also you will not read it anywhere, but the symbol of Lamborghini is too a symbol, a declaration of intentions of Ferruccio Lamborghini against Enzo Ferrari (this second seems to be a beligrant and conflictive person)

Ferruccio loved the spanish bullfightings, and he decided to addopt a bull as a symbol (all the models of Lamborghini have names of famous bulls):

https://www.stickpng.com/assets/imag...24c47b2c89.png

But this is not an inocent draw of a bull, but the position of his body and head denotes a death-attack to a jumping horse during bullfighting (basically, Lamborghini was killing Ferrari)

Nowadays the horse-part ("tercio de varas") still exist on bullfighting:

https://www.youtube.com/watch?v=rFP0MXrw9o8

https://www.youtube.com/watch?v=UyTCIvBPG9c

Nowadays horses are protected and do not suffer much, but a century ago not. A normal bull killed 3 horses during a corrida, the most brave ones could kill 6 or even 7 horses.

https://www.youtube.com/watch?v=ZCTrLWncSjs

That´s it, a declaration of intentions on Ferrari by Lamborghini.