Guinness to pull Six Nations ads over immigrant offence concerns

Guinness to pull Six Nations ads over immigrant offence concerns

Billboards read: ‘You Don’t Pick A Side. Your Grandparents Have Done That Already’

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Feb 2, 2019

Guinness is to pull a number of billboard adverts put up ahead of Ireland’s rugby match against England after admitting they may cause “offence or confusion” to immigrants or families with diverse backgrounds.

The Six Nations ads, which drew criticism from the Immigrant Council of Ireland, say: “You Don’t Pick A Side. Your Grandparents Have Done That Already.”

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I'll drink it no matter what.

The Irish national rugby union team are my favourite team and I also support Munster because my mother is from there and Munster and Limerick in particular are the best rugby supporters in Ireland. Ireland is obviously changing and at a very fast pace. It used to be that the GAA team you support was deep in the blood in that your family would be from that particular area for generations. Ireland was very tribal.

I don't think migrants would find that ad offensive.