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From The Penguin Historical Atlas of the Vikings, by John Haywood.
Swedish traders sailed far up Russia's rivers to dominate the lucrative routes to the East. Their ranks were swelled by Viking mercenaries on their way to join the Byzantine emperor's elite Varangian guard. These Scandinavians, known to their contemporaries as the Rus, gave Russia its name and its first centralized state, before adopting the language and lifestyle of their Slavic subjects and the religion and culture of the Byzantines.
From Scandinavian to Slav
Like the Vikings in the west, the Rus were absorbed by the peoples they conquered, and in a few generations they adopted Slavic names and culture.
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