I got to page 9 then forgot what this entire thread was about.

Marketing ploy, how can it be anything but that?

Aside from that, I tend to think that applied mathematics is the ultimate universal language, and music, rap included, is definitely clued into that. Has anyone ever tried to freestyle a song or lyrics over an instrumental? Powerful stuff that can be dishearteningly awkward because it's rough to get that flow going and let the words spill out.

I think each genre of music services a type of mood, each of these songs like music therapy for certain moods. I usually listen to Minaj if I want to feel aggressive, without having to show aggressiveness to someone else.