What a transformation!
How growing a ginger beard and losing seven stone propelled 'shy' insurance salesman
onto the pages of GQ (and he's now the face of David Beckham's grooming range!)
Gwilym Pugh, 33, from London, is unrecognisable thanks to his ginger beard.
The formerly overweight insurance salesman has also shed over 7 stone.
His new modelling career has seen him snapped up by David Beckham and GQ.
Speaking about his overweight years, Gwilym,
who set up his own business in 2006 at the age of 21, said:
'At that time I was pretty overweight, working 12 hours a day,
plagued with injuries which meant I couldn't train at all.'
'The business was doing okay, but I decided I needed to get my life in order
and wanted to get healthy again,' added Gwilym,
who is also a Vo5 ambassador for the NME Awards.
After forming a folk band with his friend several years ago,
Gwilym's barber urged him to grow some facial hair to look the part.
In keeping with his new look, the musician decided to clean up his diet and cut out takeaways
- but the biggest difference came when he quit his desk job.
Gwilym, who lost weight over the space of five years, explained:
'It was the best thing for my health as I stopped sitting for nine to 10 hours a day.'
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