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Thread: white ethnocentrism in "telenovelas"

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    Puto el que lee Jacques de Imbelloni's Avatar
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    Default white ethnocentrism in "telenovelas"

    Marlen Garcia: Why Latinos look so white on TV

    BY MARLEN GARCIA MarlenGarcia777@gmail.com May 26, 2013 4:50PM

    Updated: May 27, 2013 7:02PM


    If you watch a Spanish-language telenovela or buy a Latino celebrity magazine, you will see beautiful actors and models.

    Almost all of them will be Latin Americans with light skin color.

    I was reminded of this last month by reader Ted Manuel of Hyde Park. He wrote in an email:

    “The spectrum of complexions in real life ranges from ivory to rich brown. So why is it that in every telenovela and in the photos of every magazine I’ve seen showcasing the star of the moment, or the singer of the moment, they are uniformly white?

    “The pattern is too consistent to be a matter of pure chance. Clearly, some cultural impetus is at work. The most obvious is that, quiet as it’s kept, skin-color prejudice is alive and well where such decisions are made, be it among the TV producers, or the casting directors, or the advertisers who pay the bills.”

    He was referring to colorism, a form of discrimination in which people with dark skin are, more often than not, disadvantaged socially and economically compared with those with light or white skin.

    This goes well beyond a celebrity culture that rewards Caucasians as well as light-skinned Latinos, African Americans, Asians and Indians over those who are dark.

    Generally speaking, people with light skin color make more money, receive a better education, find better housing and have a better chance of marrying into higher status than those who are dark.

    Margaret Hunter, an associate professor who heads the sociology and anthropology department at Mills College in Oakland, Calif., summed up colorism that way in a 2007 article for Sociology Compass.

    Hunter traced colorism for Latinos and African Americans back to slavery and Spanish influence in Mexico. If you had light skin you were treated better. Sometimes much better.

    That hasn’t changed over the centuries, and this is a global thing. White is considered more aesthetically pleasing. That’s why skin-bleaching products are hugely successful throughout the world.

    “We’re not always proud of our brown skin, brown hair and brown eyes,” Hunter, who is biracial, said by phone.

    We hear a lot about racism, which applies to prejudice against or between ethnic and minority groups.

    Colorism, on the other hand, also exists within a racial or ethnic group. Caucasian managers, CEOs and Hollywood producers are more likely to hire light-skinned people, but African Americans and Latinos in the same or similar positions often have followed the same path.

    That tendency is one reason colorism can be tough to discuss. “It’s definitely universally uncomfortable for people,” Hunter said. “People feel like it’s airing dirty laundry.”

    It’s also awkward for white or light-skinned individuals to acknowledge they have an advantage over others of the same ethnicity based on skin color. (This Mexican American speaks from experience on that.)

    In America, ethnic groups searching for equality own a sense of togetherness. In that vein, it’s unpopular to acknowledge some within the group have it better than others.

    People of the same ethnic group have a common bond, but color will always be a powerful divider.

    In her research Hunter has found that within an ethnic group, individuals with light features are viewed as less authentic as those who are dark.

    Yet, they are more appealing to society as a whole.

    http://www.suntimes.com/news/garcia/...l#.U-rOJGNgHZQ

    these are the telenovelas of my country, they are unrealistic even for southern european standards(most of the actor are of italian and spanish ancestry).




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    Veteran Member Argentano's Avatar
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    Quote Originally Posted by Jacques de Imbelloni View Post

    these are the telenovelas of my country, they are unrealistic even for southern european standards(most of the actor are of italian and spanish ancestry).




    About Argentina the pople in telenovelas are not rare at all in middle or upper class(60-70% of the country).... they only difference is that light eyes and hair are overrepresented..

















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    Veteran Member SupaThug's Avatar
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    Whites are definitly overrepresented in brazilian telenovelas!

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    Quote Originally Posted by LESM View Post
    Whites are definitly overrepresented in brazilian telenovelas!
    Good, at least there we are still the majority.

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    Quote Originally Posted by Smaug View Post
    Good, at least there we are still the majority.
    But whites have never been a majority in Brazil.

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    It's quite normal in a post-colonial society,just like the entirety of America from Mexico till Argentina is.
    It's not ethnocentrism as much as it is class conscience though, even if there is a moderate correlation.

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    Quote Originally Posted by LESM View Post
    But whites have never been a majority in Brazil.
    In Brazil as whole no, but in São Paulo, Paraná, Santa Catarina and Rio Grande do Sul, yes.

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    Quote Originally Posted by Smaug View Post
    In Brazil as whole no, but in São Paulo, Paraná, Santa Catarina and Rio Grande do Sul, yes.
    I have the impression that only Santa Catarina is mostly white,maybe Rio Grande do Sul is mostly white too.I doubt São Paulo and Paraná are.

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    Quote Originally Posted by LESM View Post
    I have the impression that only Santa Catarina is mostly white,maybe Rio Grande do Sul is mostly white too.I doubt São Paulo and Paraná are.
    Nowadays not even Santa Catarina is mostly white, but some decades ago São Paulo was 82% White. In the 1930's my parents' hometown in the countryside of São Paulo was 93% Venetian... Good old times.

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    Quote Originally Posted by Smaug View Post
    Nowadays not even Santa Catarina is mostly white, but some decades ago São Paulo was 82% White. In the 1930's my parents' hometown in the countryside of São Paulo was 93% Venetian... Good old times.
    São Paulo was white after the immigrants arrived!Nowadays many people of immigrant background mixed with colonial paulistas or with colonials from other states.Santa Catarina looked mostly white when a I was there.

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