'Facebook for Horses' Is Mongolia's Hot New Social App

Mongolia is perhaps best known as the homeland of famed 12th Century conqueror Chinggis (Genghis) Khan, whose dynasty amassed the largest contiguous empire in history. The secret weapon of the Mongols? The horse. Hordes of nomadic warriors on fiery ponies shook the world with fear.

Now, a team of Mongolian mobile developers is trying to innovate centuries-old herding practices with an iOS app called Уяач ("seller"), designed for horse breeders and herders, who typically own dozens—if not hundreds—of horses.

https://motherboard.vice.com/en_us/a...new-social-app