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I think this is interesting, no doubt tanning is popular in the USA. Of-course we can debate the health issue but I am referring to a natural tan. I am always getting comments in summer about how jealous people are of my tan. In the USA getting a nice tan is not something that is looked at negatively. The only people in the USA that kind of have a hard time tanning tend to be British descended people. I have Italian,German, and Scandinavian relatives that all can tan very well and look really good with a nice golden tone in the summer. Only the Irish relative tend to have issues it seems tanning. I think people do not realize how hot and sunny the USA gets in the summer.
However, in India and East Asia skin bleaching/lightening is common. I just think it is interesting how culturally different everyone is.
I assume there is a medium skin tone that most people acquire to be, not too dark and not too light.
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