Page 1 of 30 1234511 ... LastLast
Results 1 to 10 of 296

Thread: Gillette Attacks Men and Masculinity

  1. #1
    Veteran Member wvwvw's Avatar
    Join Date
    Nov 2012
    Last Online
    03-02-2024 @ 11:38 PM
    Meta-Ethnicity
    Homo neogrecous
    Ethnicity
    Yes
    Country
    Japan
    Region
    Acadia
    mtDNA
    H
    Politics
    oh look. the curve is flattening.
    Age
    36
    Gender
    Posts
    31,839
    Thumbs Up
    Received: 2,431
    Given: 241

    4 Not allowed!

    Default Gillette Attacks Men and Masculinity

    P&G Challenges Men to Shave Their ‘Toxic Masculinity’ in Gillette Ad
    Spot pegged to #MeToo asks ‘Is this the best a man can get?’


    Gillette's new ad puts a new spin on the brand’s 30-year tagline—‘The Best a Man Can Get.’

    By Alexandra Bruell
    Updated Jan. 14, 2019 10:10 a.m. ET

    Gillette is embracing the #MeToo movement in a new digital ad campaign aimed at men, the latest message from an advertiser attempting to change societal norms.

    The ad, dubbed “We Believe,” opens with audio of news about the current #MeToo movement, bullying and “toxic masculinity.” A narrator then goes on to dispute the notion that “boys will be boys,” asking, “Is this the best a man can get? Is it? We can’t hide from it. It has been going on far too long. We can’t laugh it off, making the same old excuses.”

    The ad puts a new spin on the brand’s 30-year tagline, “The Best A Man Can Get,” challenging men to take positive actions, such as stopping other men, and the next generation, from harassing women.

    The ad will be hosted on Gillette’s YouTube page with paid digital and social support.



    Gillette parent Procter & Gamble Co. is among companies that in recent years have used advertising as a platform to promote their stance on social issues such as gender equality, and polarizing political topics such as immigration and gun control. P&G is perhaps best known for its lauded “Like a Girl” ad campaign for feminine-care brand Always and “Stress test” for deodorant brand Secret.

    The latest ad, created by Gillette’s ad agency Grey, is among the first to address the #MeToo movement head on, and to blatantly tell men to change their behavior.

    “This is an important conversation happening, and as a company that encourages men to be their best, we feel compelled to both address it and take action of our own,” said Pankaj Bhalla, Gillette brand director for North America in an emailed statement. “We are taking a realistic look at what’s happening today, and aiming to inspire change by acknowledging that the old saying ‘Boys Will Be Boys’ is not an excuse. We want to hold ourselves to a higher standard, and hope all the men we serve will come along on that journey to find our ‘best’ together.”

    “It’s a risky move,” said Dean Crutchfield, CEO of branding firm Crutchfield + Partners. On one hand, it “creates a credible, believable, and upfront conversation that takes brutal honesty and tough decisions,” he said.

    Gillette needs to appeal to millennials who care about what companies stand for, he said. “There’s a demand for this, for purpose, for brands to be tackling tough issues in the moment.”

    But the ad could backfire and alienate Gillette’s base, Mr. Crutchfield cautioned. “Does the customer want to be told they’re a naughty boy? Are you asking too much of your consumer to be having this conversation with them?”

    Brands diving into charged social issues risk turning off customers who don’t agree with their stance, don’t believe it is authentic or consider it poorly handled.

    Nike ’s recent ad starring former NFL quarterback Colin Kaepernick, who had led player protests for racial justice during pregame national anthem ceremonies, was widely praised (though criticized by others). But a 2017 commercial in which Kendall Jenner joins a protest march and hands a Pepsi to a cop was accused of trivializing the Black Lives Matter movement.

    “It’s about execution,” said Mr. Crutchfield. “Sometimes brands stretch themselves too fine and they snap.”

    https://www.wsj.com/articles/p-g-cha...ad-11547467200

  2. #2
    Veteran Member The Lawspeaker's Avatar
    Join Date
    Feb 2009
    Last Online
    11-05-2023 @ 04:45 AM
    Meta-Ethnicity
    Celto-Germanic
    Ethnicity
    Dutch
    Ancestry
    Brabant, Holland, Guelders and some Hainaut.
    Country
    Netherlands
    Politics
    Norway Deal-NEXIT, Dutch Realm Atlanticist, Habsburg Legitimist
    Religion
    Sedevacantist
    Relationship Status
    Engaged
    Age
    36
    Gender
    Posts
    70,133
    Thumbs Up
    Received: 34,728
    Given: 61,129

    5 Not allowed!

    Default

    A good thing I stopped shaving.



    Wake up and smell the coffee.


  3. #3
    Veteran Member The Lawspeaker's Avatar
    Join Date
    Feb 2009
    Last Online
    11-05-2023 @ 04:45 AM
    Meta-Ethnicity
    Celto-Germanic
    Ethnicity
    Dutch
    Ancestry
    Brabant, Holland, Guelders and some Hainaut.
    Country
    Netherlands
    Politics
    Norway Deal-NEXIT, Dutch Realm Atlanticist, Habsburg Legitimist
    Religion
    Sedevacantist
    Relationship Status
    Engaged
    Age
    36
    Gender
    Posts
    70,133
    Thumbs Up
    Received: 34,728
    Given: 61,129

    2 Not allowed!

    Default

    As found in the comments:

    BOYCOTT THESE GILLETTE BRANDS:
    Ariel laundry detergent
    Bounty paper towels, sold in the United States and Canada
    Charmin bathroom tissue and moist towelettes
    Crest toothpaste
    Clancy's Potato Chips, Stackerz, etc...
    Dawn dishwashing Downy fabric softener and dryer sheets
    Fairy washing up liquid
    Febreze odor eliminator
    Gain laundry detergents, liquid fabric softener, dryer sheets and dish washing liquid
    Gillette razors, shaving soap, shaving cream, body wash, shampoo, deodorant and anti-perspirant
    Head & Shoulders shampoo
    Olay personal and beauty products
    Oral-B inter-dental products, such as Oral-B Glide

    Pampers & Pampers
    Kandoo disposable diapers and moist towelettes.

    The 2014 Financial Report lists Pampers as Procter & Gamble's largest brand.[2]
    Pantene haircare products
    SK-II beauty products
    Tide laundry detergents and products
    I'll be dropping Oral-B and look for a replacement brand. I'll drop H&S as well (I am mostly using Cien anyway) and we still use Ariel around the house. Gotta drop that one.



    Wake up and smell the coffee.


  4. #4
    Banned
    Join Date
    Aug 2018
    Last Online
    08-10-2019 @ 01:01 AM
    Location
    Ghetto
    Meta-Ethnicity
    Catastrophy
    Ethnicity
    Tragedy
    Ancestry
    Hell
    Country
    North-Korea
    Taxonomy
    Chimera
    Politics
    Anarcho-you-wont-like-it
    Hero
    Louis Antoine de Saint-Just
    Religion
    Atheist, to cut it short
    Relationship Status
    Deactivated
    Gender
    Posts
    3,157
    Thumbs Up
    Received: 2,378
    Given: 1,377

    4 Not allowed!

    Default

    It's a habitus for big firms to parent SJW mierda, best thing to encounter this is boycott.

    Quote Originally Posted by The Lawspeaker View Post
    A good thing I stopped shaving.
    I'm armed with Wilkinson and Bic, beard is too archaic for me.

  5. #5
    Inactive
    Apricity Funding Member
    "Friend of Apricity"

    Ayetooey's Avatar
    Join Date
    Oct 2018
    Last Online
    @
    Ethnicity
    Indo-European
    Country
    North-Korea
    Y-DNA
    I2a1b-PH908
    mtDNA
    J2b1
    Taxonomy
    Alpinid
    Hero
    Jake Gyllenhaal
    Gender
    Posts
    8,694
    Thumbs Up
    Received: 11,113
    Given: 10,158

    4 Not allowed!

    Default

    I don't shave anyway, but when I did I never used Gillette, nasty razors, always stuck to Hydro 3.

  6. #6
    Hatchling Shankly's Avatar
    Join Date
    Jan 2019
    Last Online
    01-15-2019 @ 10:19 AM
    Ethnicity
    French and Portuguese
    Country
    Portugal
    Region
    Lisbon
    Politics
    Far-Right
    Religion
    Catholicism
    Age
    20
    Gender
    Posts
    2
    Thumbs Up
    Received: 4
    Given: 0

    3 Not allowed!

    Default

    Oh well.I guess i'll never buy a gilette product again.

  7. #7
    Veteran Member The Lawspeaker's Avatar
    Join Date
    Feb 2009
    Last Online
    11-05-2023 @ 04:45 AM
    Meta-Ethnicity
    Celto-Germanic
    Ethnicity
    Dutch
    Ancestry
    Brabant, Holland, Guelders and some Hainaut.
    Country
    Netherlands
    Politics
    Norway Deal-NEXIT, Dutch Realm Atlanticist, Habsburg Legitimist
    Religion
    Sedevacantist
    Relationship Status
    Engaged
    Age
    36
    Gender
    Posts
    70,133
    Thumbs Up
    Received: 34,728
    Given: 61,129

    2 Not allowed!

    Default

    Quote Originally Posted by Phenix View Post
    It's a habitus for big firms to parent SJW mierda, best thing to encounter this is boycott.



    I'm armed with Wilkinson and Bic, beard is too archaic for me.
    I'll be growing mine. I have called up in the comments for men to grow their beards instead.



    Wake up and smell the coffee.


  8. #8
    Veteran Member Thorns's Avatar
    Join Date
    Nov 2017
    Last Online
    12-26-2023 @ 08:02 PM
    Location
    Two feet
    Ethnicity
    Bog
    Ancestry
    North Sea
    Country
    United States
    Region
    Texas
    Y-DNA
    R1b
    mtDNA
    H
    Taxonomy
    Boginator
    Politics
    None
    Religion
    Yes
    Relationship Status
    N/A
    Gender
    Posts
    1,028
    Thumbs Up
    Received: 870
    Given: 372

    5 Not allowed!

    Default

    Saving the world one stupid commercial at a time.
    https://i.imgur.com/Wpjac1i.png

  9. #9
    Banned
    Join Date
    Aug 2018
    Last Online
    08-10-2019 @ 01:01 AM
    Location
    Ghetto
    Meta-Ethnicity
    Catastrophy
    Ethnicity
    Tragedy
    Ancestry
    Hell
    Country
    North-Korea
    Taxonomy
    Chimera
    Politics
    Anarcho-you-wont-like-it
    Hero
    Louis Antoine de Saint-Just
    Religion
    Atheist, to cut it short
    Relationship Status
    Deactivated
    Gender
    Posts
    3,157
    Thumbs Up
    Received: 2,378
    Given: 1,377

    2 Not allowed!

    Default

    Quote Originally Posted by The Lawspeaker View Post
    I'll be growing mine. I have called up in the comments for men to grow their beards instead.
    Being olive-skinned and having a beard of a terrorist since 14 + Mexican 'stache, is not the peak of male elegance I can assure.
    Instead I'm having a crusade against facial pilosity since two years, some guys are good with it, some aren't, clean face is best for me, it looks "serious".

  10. #10
    Veteran Member The Lawspeaker's Avatar
    Join Date
    Feb 2009
    Last Online
    11-05-2023 @ 04:45 AM
    Meta-Ethnicity
    Celto-Germanic
    Ethnicity
    Dutch
    Ancestry
    Brabant, Holland, Guelders and some Hainaut.
    Country
    Netherlands
    Politics
    Norway Deal-NEXIT, Dutch Realm Atlanticist, Habsburg Legitimist
    Religion
    Sedevacantist
    Relationship Status
    Engaged
    Age
    36
    Gender
    Posts
    70,133
    Thumbs Up
    Received: 34,728
    Given: 61,129

    1 Not allowed!

    Default


    We've got another company virtue signaling hoping people who will likely never be able to shave will all of a sudden buy products from them.



    Wake up and smell the coffee.


Page 1 of 30 1234511 ... LastLast

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Similar Threads

  1. On the Horrors of Masculinity and Maleness
    By wvwvw in forum News Articles
    Replies: 4
    Last Post: 03-29-2018, 03:08 AM
  2. Masculinity in today's society
    By Lemon Kush in forum Sexuality
    Replies: 4
    Last Post: 12-08-2017, 08:25 AM
  3. Toxic Masculinity in Texas
    By wvwvw in forum News Articles
    Replies: 0
    Last Post: 09-03-2017, 03:04 AM
  4. Replies: 1
    Last Post: 10-19-2016, 01:12 AM
  5. Masculinity
    By Hedgerider in forum Philosophy
    Replies: 17
    Last Post: 02-28-2012, 08:15 PM

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •