Gillette Attacks Men and Masculinity

[Jägerstaffel]

Gillette is owned by Proctor & Gamble. Anyone talking about boycotting them is wasting their time. Their hooks are deeply embedded into the market.

This sort of advertising, despite being widely ridiculed, is a flex.

[The Lawspeaker]

Gillette is owned by Proctor & Gamble. Anyone talking about boycotting them is wasting their time. Their hooks are deeply embedded into the market.

This sort of advertising, despite being widely ridiculed, is a flex.

I think I posted a list of their brands. It's rather easy for me to boycott them as there are plenty of alternatives here in Europe.

[Queen B]

So , Gillete saying that a man should NOT bully, should NOT be into violence, should NOT harass and catcall is an attack to men and masculinity. Good human =/= not masculine?

[Mary]

Here's my take:

a) First they came for the rapists. But you didn't say anything because you're not a rapist.

b) Then they came for the wife beaters. But you didn't say anything because you're not a wife beater.

c) Then they came for the sex offenders. But you didn't say anything because you're not a sex offender.

d) Now they're coming for you. And no one will speak up for you.

[Mary]

Meanwhile in Syria...








I don't see their bitches mouthing off.

[Mary]

So , Gillete saying that a man should NOT bully, should NOT be into violence, should NOT harass and catcall is an attack to men and masculinity. Good human =/= not masculine?

90% men don't do those things anyway.

[The Lawspeaker]

Gillette is owned by Proctor & Gamble. Anyone talking about boycotting them is wasting their time. Their hooks are deeply embedded into the market.

This sort of advertising, despite being widely ridiculed, is a flex.

Here is a list of notable Proctor and Gamble products: (Please copy paste this on every Gillette woke ad you can find)
Dishwashing
Dawn dishwashing liquid
Joy dishwashing liquid
Gain dishwashing liquid
Ivory dishwashing liquid
Salvo dishwashing liquid


Menstrual hygiene
Always menstrual hygiene products
Naturella menstrual hygiene products
Tampax tampons (Whoever made this commercial could use some of these)
Whisper menstrual hygiene products

Haircare
Head & Shoulders shampoo
Ascend hair care products
Aussie haircare (shampoos/conditioners/styling aids)
Balsam hair coloring (part of Clairol)
Braun hair care and grooming products
Frederic Fekkai hair care products sold
Hair Food hair care products
Herbal Essences hair care products (part of Clairol)
Head & Shoulders shampoo
Natural Instincts hair coloring (part of Clairol)
Nicky Clarke hair products
Pantene hair care products
Perfect Lights hair coloring
Rejoice haircare products
Sebastian Professional hair products
Vidal Sassoon haircare products
Wash & Go haircare

Healthcare products
Align probiotics
Crest toothpaste
Fibresure supplements
Fixodent denture adhesive
Scope mouthwash
Metamucil laxative/fiber supplement
New Chapter dietary supplements
Pepto-Bismol Prilosec OTC Vicks cough and cold products
Swisse Vibovit (children & pregnancy vitamins)

Household
Ace stain remover liquid
Bounce fabric-softener sheet for dryers.
Cascade dishwasher detergent
Fairy dishwashing liquid, toilet soap, household soap, laundry detergent and dishwasher detergent Febreze odor control
Flash cleaning product
Infacare baby wash
Jar dishwashing liquid and dishwasher detergent
Joy dishwashing liquid
Mr. Clean household cleaners Puffs tissues Luvs disposable diapers
A bar of Safeguard soap
Safeguard antibacterial soap brand T
ide detergents Viakal cleaning products
Vizir laundry detergent
Swiffer cleaning products
Zevo insect control
Laundry detergents
Ariel laundry detergent
Bold laundry detergent
Bonux laundry detergent
Cheer laundry detergent
Daz laundry detergent
Downy fabric softener
Era laundry detergent
Dreft laundry detergent
Gain laundry detergent
Ola laundry soap
PMC laundry soap
Tide laundry detergent

Skin care
Doctor's Dermatologic
Formula skincare
Fresco bar soap
High Endurance body washes,
deodorants by Old Spice
Ivory bar soap
Moncler bar soap — Sold to Moncler Olay skin care products
Old Spice aftershave
Perla bar soap
Secret antiperspirants and deodorants
Zirh skin care business sold SK-II (Japanese premium skin care)

[Mary]

To be fair, “toxic masculinity” does exist. It is basically the version of masculinity pushed by society which pressures men to conform to their stereotypical gender role. For instance, a man in the advert is viewed suspiciously for being alone with his own son. That's toxic masculinity; the stereotype that men who are nurturing and caring are somehow not right, not behaving in the proper way.

It is about the negative aspects of masculinity perpetuated by both men and women that harms men; expecting men not to cry (apart from anger), expecting men to take sexual, verbal and domestic abuse by “taking it like a man”, femininity seen as a bad thing for men to express (or are seen as gay).

As a result, they don't always feel they can open up to other people - vulnerability or showing emotion is weakness in these 'alpha males' eyes. Women tend to share a lot more with each other and have better support systems - men often don't have these because they feel it's too awkward to have emotional chats with friends or family.

Our society thinks men shuold be tough. Less support is given to male victims of violence because they are supposed to be better able to defend themselves than female victims. This is exactly what needs to change in society - this opinion. And that is exactly what the Gillette ad is making a start on.

I agree. But you forgot to mention the part where society pressures men to take care of women and children. That leads to a society where men produce and women and children consume at their expense.

[The Lawspeaker]

I agree. But you forgot to mention the part where society pressures men to take care of women and children. That leads to a society where men produce and women and children consume at their expense.

That sums up modern marriage just fine.

[Óttar]

So , Gillete saying that a man should NOT bully, should NOT be into violence, should NOT harass and catcall is an attack to men and masculinity. Good human =/= not masculine?

I agree the response is a bit of an overreaction with men breaking their toilets by flushing their Gillette razors.

The ad hardly condemns ALL men or even most men. The ad is just saying, 'Maybe if one of your bros is sexually harassing a woman, tell him, 'Hey cool it, buddy.'' People object because Gillette's job is to sell razors not inject their social commentary into the equation. People see through the attempt too because Gillette has often used women's bodies to sell their products, so they come off as hypocritical.