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Physiognomy/phrenology is the process of assessing character based on physical features. A lot of ancient cultures used to do it and it was given a lot of attention by scholars all the way up to the 1900s. Nowadays it's considered by most a pseudo-science but scientists say that the traits power, warmth and honesty can actually be inferred by outer appearance of an individual. Comparing individuals to the appearance of specific animals is also a common theme in this subject.
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