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Thread: How Dominos Won In India

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    Veteran Member The Lawspeaker's Avatar
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    Default How Dominos Won In India


    When Dominos set its sights on expanding into the Indian market they faced a pretty big hurdle - Indians didn't really eat much pizza. Not to let such a detail hinder their plans, Domino's charged ahead. Using menu and pricing innovations they were able to win in the valuable market. Here's how they did it.



    Wake up and smell the coffee.


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    Domino's is delicious but overpriced.

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    Veteran Member The Lawspeaker's Avatar
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    I think it's overrated. I rather support my local pizza place by having dinner there with the family.



    Wake up and smell the coffee.


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