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Aggressiveness was also measured but pay only increased for the most aggressive looking coaches.
It’s important to note that aggressiveness doesn’t necessarily mean “ugly.” In fact, researchers found an upward trend between a coaches attractiveness rating and their aggressiveness rating so there is a potential link among the two. But when it came to their salary, only the most aggressive coaches seemed to overcome their attractiveness and got a higher salary than usual so their attractiveness seemed to have a bigger overall correlation in their pay than their aggressiveness.The research team, including Humphreys, associate professor Guodong Guo and graduate students Yang Zhou and Mohammad Iqbal Nouyed, used data from three sources:
• Salary information for all NCAA Division I head coaches from 2014-2016.
• Photos of all NCAA Division I head coaches from 2014-2016.
• The Massachusetts Institute of Technology Adult Faces Database, which contains 10,168 facial photos from the adult U.S. population. This database was utilized to help identify and predict facial characteristics applicable to the coaches’ photos.
Like in any study, only so much can be figured out based on a variety of limitations but it is an interesting look in how we may think in a conscious and subconscious way. Obviously, how a coach looks has nothing to do with how they coach but it’s tougher to tell your subconscious that. Either way, score one for us non-models.
https://thecomeback.com/ncaa/divisio...searchers.html
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