German in disappearing process? Volkswagen replaces German with English as official language

[Turxanthus]

After Icelandic, Dutch, Swedish, Norwegian and languages of other Protestant-majority countries, as well as those of irrelevant nations of Eastern Europe (Greek etc), it seems like German shall be first major language that shall die in continental Europe ahead of Globalisation that assaults with English (LGBT, Feminism etc in same package).

Volkswagen Group switches official language to English

The Volkswagen Group can't be fairly thought of as entirely German anymore, so the news that the company is switching its official language to English to help attract managers and executives is a rational, if surprising, decision. While many VW Group companies are still staidly German in character and culture, consider the other companies that it controls: Bentley (British), Bugatti (French), Ducati and Lamborghini (Italian), Skoda (Czech), Scania trucks (Swedish), and SEAT (Spanish). Not to mention the large Volkswagen Group of America operation, which constructs cars in Chattanooga, TN.

Volkswagen's explicit motivation is to improve management recruitment – making sure the company isn't losing out on candidates for important positions because they can't speak German – and that's inherently sensible in a globalized economy. Particularly considering, like it or lump it, that English is the lingua franca of said global economy. It also should make it inherently easier to communicate between its world-wide subsidiaries and coordinate operations.

It's hard to say for sure if this will have any impact on the consumer, although it's easy to see the benefits if, say, VW Group hires some American product planners or engineers and they push for features and designs that more closely suit American needs. After all, the US is a hugely important market for any manufacturer, and so the switch to English almost certainly has something to do with the outsized influence of the US in the global economy. And there doesn't seem to be a downside from a purely rational perspective, although it could mean that the Group's corporate culture becomes less German. Whether that's a good or a bad thing depends on your perspective.

https://www.autoblog.com/2016/12/14/...guage-english/

Russian, Spanish, French and Italian are last ones to resist obviously.
But none of those are like Chinese, Korean and Japanese who truly protect their own living space from English onslaught.

[Tooting Carmen]

Disgusting and philistine decision.

[Óttar]

I despise this. I also hate that German national teams have "GERMANY" written on their uniform.

[Tooting Carmen]

I despise this. I also hate that German national teams have "GERMANY" written on their uniform.

They don't even write "Deutschland" anymore? What cucks.