As the English word WOG, in Spain, people usually refer to northern people with the Word Guiri.

With Northern, I mean, northern features like Faelids, Trřnders or Borreby.

As WOG can be used with negative or positive intention, depends of the context.

Positive:

If some Spaniard is Faelid, we can say

- Tú pareces guiri / You look like Guiri, as a compliment.

But doesn't mean that for that person it likes the northern features, only for him / her, see exotic or even funny that features in a Spaniard.

Negative:

The context used here is usually essentially for the tourist.

If a guiri is drunked in the street screaming we can say

- Puto Guiri !! / Fucking Guiri !!

In General, Guiri takes the appareance of a people from Northwest Europe, that usually are calmmed people, but very reserved, unless you enter in their community. In this way, also the perception of the Guiris, is that are very closed people.

Another case is the east europe people.

Spaniards doesn't say Guiri to them, but Russians, with exactly the same acceptions told before.

All eastern european people / Slavs, are Russians, no matters if you are from Poland, Ukraine or Latvia.

Slavs = Russians.

But we can find a little difference in their perception.

Eastern europeans aren't saw like calmmed people, the perception is very rude that can turns agressive in seconds, for that reason, spaniards usually takes distances from them when they are unknow like tourists.

In the other hand, when they aren't tourist but residents, the perception is that Slavs / Russians, despite this, are more smart and easy to meet that norwest people.

Is more easy to get a truly friendship with a eastern european than with a norwest european.