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Peretti's essay:http://www.datawranglers.com/negation...
Barbie quiz: https://www.buzzfeed.com/h2/osmo/barb...
Sources on Buzzfeed: https://nativeadvertisinginstitute.co... https://digiday.com/media/buzzfeed-qu... http://nymag.com/news/features/buzzfe...
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