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Thread: Why Is McDonald's Struggling In The Philippines? Jollibee

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    Veteran Member The Lawspeaker's Avatar
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    Default Why Is McDonald's Struggling In The Philippines? Jollibee


    McDonald's and Burger King have both been struggling in the Philippines because of local rival Jollibee, and now the Filipino fast-food chain is making a play for the American market. McDonald's is an American fast-food behemoth. With more than 37,000 restaurants in 120 countries, the chain dominates pretty much every market it chooses to enter. But in the Philippines, where McDonald's has been trying and failing for nearly 40 years to be No. 1, a local chain is giving McDonald's a run for its money: Jollibee. Jollibee Foods Corporation (JFC), which has a market capitalization of around $5 billion, owns 14 brands with 4,300 restaurants around the world. Its Jollibee brand has over 1,300 locations and is the largest fast-food chain in the Philippines, operating a domestic network of over 1,000 stores. The corporation has also embarked on a self-confessed "aggressive" international expansion strategy that has resulted in operations in the U.S., Vietnam, Hong Kong, Saudi Arabia, Qatar and Brunei. Watch this video to find out why this Filipino fast-food chain is challenging major international rivals at home — and abroad.



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    Veteran Member Armenian Bishop's Avatar
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    There're a lot of Filipinos in California, on the San Francisco Peninsula, where I live; Filipinos here are heavily concentrated in San Mateo, San Bruno and Daly City, to the North of where I am, and not far from San Francisco itself. So, it's a good area for Jollibees to start opening fast food restaurants.

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    Veteran Member The Lawspeaker's Avatar
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    Quote Originally Posted by Armenian Bishop View Post
    There're a lot of Filipinos in California, on the San Francisco Peninsula, where I live; Filipinos here are heavily concentrated in San Mateo, San Bruno and Daly City, to the North of where I am, and not far from San Francisco itself. So, it's a good area for Jollibees to start opening fast food restaurants.
    I agree. I actually think they should expanding a bit here in Europe as well: there is one Jollibee in Milan, Italy but that's it. I want them here too ( let's make 1 Jollibee for every ten McDonald's, Burger King and all the rest of them and we should be alright).



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