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tv tropes
"Blond guys aren't dumb. They're evil. Like in The Karate Kid and World War Two."
—Bart Simpson, The Simpsons
Fair-haired guys in media frequently end up evil. Especially noticeable if they are compared to a nice dark-haired guy, or if they are opposite ends of a Love Triangle. And if his blond hair is long, you'd better hope he's an elf, because if not, that's pretty much evil incarnate.
If they're not evil, they're still jerks, although they may or may not be nice underneath, and they usually lose. Where a Betty and Veronica usually has a blond Betty and a dark- or red-haired Veronica, a male version of this setup will do the reverse.
Given that blond heroes were not rare in films 40 or more years ago, this may be a Cyclic Trope, albeit with a longer cycle time than that for female "bad hair colors". That said, it has certainly become a much more prevalent trope in the days since World War II. World War II may be responsible for that, since the Nazis did love blonds. On the other hand, it may be more simple: popular kids are jerks, and so are all cheerleaders. Blonde is a suitably desirable hair colour for both, therefore...
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