The name Volvo has been synonymous with car safety for decades. The brand has often been the first to introduce key safety features that are now common across the car industry. Safety, though, has become a bigger priority for consumers and automakers alike, and that's causing trouble for Volvo. Automotive technology has improved, regulations have tightened, and other brands are catching up. That's making it harder and harder for Volvo to keep its lead in car safety. For instance, the Volvo XC40 comes with safety features like automatic emergency breaking, oncoming lane collision mitigation, lane keeping aid, and driver fatigue monitoring. Add-ons include a pilot assist semi-autonomous driving system, 360-degree parking camera, and blind-spot monitoring. Many other luxury subcompact SUVs like the Jaguar E-Pace and BMW X1 come with similar standard safety features.