I don't know if this makes sense to others but we are a country that loves being sad and melancholic. Joyful sadness if you may say.
Historically that might have been ingrained in our cultural upbringing due to centuries of fierce Catholicism. Portugal has always been a very Catholic nation, even by modern standards (I had to attend religious classes since the kindergarten until I reached adulthood). The life of Christ was humble, melancholic and painful. Sorrow and grief: the path of Jesus is attached in the collective subconscious of our society as a role-model way of living. Do not be too unnecessarily effusive, do not be superficial or try to get yourself attention, be respectful towards the others and serene.
Being a significantly smaller country probably played a role as well on how people behave because people in here tend to care about what others will say or comment about them or their family if they misbehave, particularly in smaller circles. In large urban areas this doesn't happen as much but bare in mind that at least 75% of the people that live here in larger cities migrated not that long ago from smaller villages of the interior of the country (myself and my family included), so this mentality is still present.
Another significant aspect is related to the Age of Discovery. A portion of our population was either sailors or navigators that had to leave the country for long stretches of time, sometimes never returning home. This led to a feeling that we describe as
saudade and doesn't really have a translation in other languages. It is an emotion that can be felt for a country, a person or a point in time. Oxford Dictionaries defines
saudade as a longing or nostalgia, but it is much more than just that. The majority of Fado singers lyricism is about this emotion and feeling of
saudade.
Anyway, sadness is not that bad, one can only know what happiness feels like if you know how sadness feels like. Both feelings go hand-in-hand.
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