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Famous for the song ReBoTa. His name comes from "Guaynabito" - a stereotype similar to the Mexican "Fresa", someone from Guaynabo - an area with many gated communities and private schools.
His name and look obviously have some element of parody, but I actually think he is fairly representative of upper-middle class PRs. I'm that age and many of my childhood friends look/dress like him.
He's obviously highly Euro, but something about him still seems very Puerto Rican to me (as opposed to Spanish or North American).
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