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I think the opposite. Mexican food is hyped mostly due to Americans, it is not that hard to impress them when most of their eating habits consist of fast food. In Portugal and I believe that in the rest of the majority of the other European countries Mexican gastronomy is a complete niche that the majority of people have never tried or have interest in. I see Tacos and Burritos on the same category of other fast foods to be honest, it is just a snack to grab not something I would consider a proper meal.
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