US burger chain Wendy's plots UK return with 400 new restaurants

[Ayetooey]

https://www.google.co.uk/amp/s/uk.fi...163418952.html

US fast food chain Wendy's is plotting a return to Britain more than two decades after a failed attempt to enter the market, in a move that will bring thousands of jobs to the UK economy.

Wendy's, known for its square burgers plans to launch up to 400 outlets nationwide, creating 12,000 jobs in the process, with 30 to 50 employees per restaurant.

The company which left the UK market 21 years ago after complaints over high costs, plans to open its first store in Reading next month, followed by Stratford and Oxford.

As part of the launch, its menu will include new items geared towards the UK market, such as more vegetarian options. It will also include its breakfast Baconators, towering triple-stacked beef burgers and Chocolate Frosty desserts.

Wendy's said it will use Britain as a springboard for further expansion in Europe and will start with company-owned stores and later move to a franchise model.

"The UK launch will spearhead a European-wide expansion as Wendy's looks to build on strong growth on the other side of the Atlantic, where the brand last year dethroned Burger King to become the No 2 player in the US hamburger market," a company statement said.

Abigail Pringle, Wendy's chief development officer, told media interviews over the weekend that Brexit didn't impact the company's "course, [or] further expansion down the road in Europe."

Wendy's faces tough competition in the casual dining market.

[NSXD60]

Probably had to promise that two thirds of employees be non-White to get the communist government's permission.

[Creoda]

I thought they were an Ice Cream shop. Must be a different company in Australia.

[Graham]

I thought they were an Ice Cream shop. Must be a different company in Australia.

I've never heard Wendy's before. Don't remember it being here.

[Slavic Italian]

Be prepared to start gaining weight with these American food chains moving in.

[PersianWolfe21]

Wendy's said it will use Britain as a springboard for further expansion in Europe and will start with company-owned stores and later move to a franchise model.

"The UK launch will spearhead a European-wide expansion as Wendy's looks to build on strong growth on the other side of the Atlantic.

If there's two things that Americans love, it's fast food and invading countries so I can understand why they've decided to communicate in such a language.

[butterburger]

They have one of the best tasting burgers ever for a fast food chain (Dave's double/single/baconator/etc)....very fresh tasting not like Mcdonald's which I believe they microwave lol. They've also got many other different items like their signature Frosty, chili, salads, etc

[RenaRyuguu]

I saw one in Oxford on my way here not yet open