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REYKJAVIK, Iceland — The television commercial for a local mobile phone company here wouldn’t work in many places outside Iceland.
It portrays a curly-haired couple who just woke up next to each other after what appears to be a one-night stand. (That isn’t the scandalous part in this famously liberal society.)
The two are pictured lingering in bed, on their smart phones, checking out a genealogical website called Íslendingabók. Their smiles freeze when they find out they are related. Closely.
While other nations might find the commercial funny — mainly for its “as if” value — Icelanders can relate on levels unimaginable in larger countries. The commercial works here because, in this isolated island country of 300,000 people, these situations actually happen. Regularly.
Most Icelanders have heard a story of somebody, who knew somebody, who found out a bit late in the game that the subject of their romance is actually an estranged cousin.
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