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Long time ago I've observed that women tend to like bullies (=men who are dominant over other men). When I read about evolutionary psychology it all made sense. Women want a man that's capable of defending them, "bad boys" are more likely to defend them than a nice guy. They like tall men for the same reason: feeling of security. Humans are a warlike species, just look at human history. Do you think "nice guys" would do well in a war?
That being said, I do not believe that average women want to have sex with serial killers, only a minority of women do.
Much of this "women want bad boys" seem exaggerated to me, most women like normal men not criminals.
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