Variation in people‘s prevailing value orientations is enormous, yet in many aspects
it can be boiled down to just two dimensions of cross-cultural variation:
Weak vs. strong SECULAR-RATIONAL Values: with secular-rational values getting
weaker one approaches the mythical ideal of a sacred community, with these
values getting stronger one approaches the rational ideal of a secular community.
This polarity is about ideals of the COMMUNITY.
(2) Weak vs. strong SELF-EXPRESSION Values: with self-expression values getting
weaker one approaches the conformist ideal of a restrained individual, with these
values getting stronger one approaches the ideal of an expressive individual.
This polarity is about ideals of the INDIVIDUAL.
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