Is this not a modern day horoscope? What is the evidence that this is accurate? I note that none of the traits are "negative" of course, and are spun in a positive light. It seems like another way for a company to just get your DNA for no reason.

Literally compare these claims from the website with any claims about what online or newspaper horoscopes serve:

"Unlike other personality tests, personalDNA isn’t a ‘dead end’, but continues after delivering your unique personality report, to offer you:
1. DailyDNA: a daily bit of advice and guidance based on your unique personality.
2. Social: find interesting people both like and unlike you.
3. Psych You Psych Me: analyze the personalities of your friends, family, colleagues and celebrities and compare them with yours. "