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Watch here:
http://bigthink.com/ideas/24257
And let's not forget the package (an aesthetic factor) it comes by, the binding, the cover and duskjacket, and when it's antiquarian, the flavour of a past, the memory of a world and its people whose physical existence lives on in their handling of a book, the milieu the lived, interaction and the grip that left a mark... on so many pages.. all is passed on while their ashes are long since scattered over the elements of the earth.
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