tech insider: Andrew Zimmern says Filipino food is the next American food trend

[Iloko]

Vietnamese food get a lot of exposure wherever there are large Vietnamese communities, because lots of Viets open up restaurants.

Vietnamese food is also popular in South Korea, although its popularity there is from Koreans opening up Vietnamese restaurants (mostly in Seoul) after coming back from Vietnam from their expat jobs. Northern Viet cuisine has gained a foothold in South Korea.

I love Viet cuisine, very tasty. There actually seem to be a decent customer base for it in Manila.

But I'd imagine Filipino cuisine to be even less as popular in Vietnam or South Korea lol.

[DaiViet]

I love Viet cuisine, very tasty. There actually seem to be a decent customer base for it in Manila.

But I'd imagine Filipino cuisine to be even less as popular in Vietnam or South Korea lol.

There are a lot of Jollibee branches in Vietnam. Viets actually mistaken them for American restaurants based on the menu.

[Iloko]

There are a lot of Jollibee branches in Vietnam. Viets actually mistaken them for American restaurants based on the menu.

So Jollibee actually succeeded in Vietnam, whereas McDonald's flopped there? lol:

[DaiViet]

So Jollibee actually succeeded in Vietnam, whereas McDonald's flopped there? lol:

Perhaps Jollibee has been better at localizing their menu to Vietnamese tastes.

[arkas]

I heard about Jolibeee from some Filipino friends, apparently the company is planning on opening one in Australia. For some reason Filipino food hasn't been super popular here compared to other SE Asian cuisines like Thai, Malaysian and Vietnamese.

I'm super curious to try it.

[DaiViet]

I heard about Jolibeee from some Filipino friends, apparently the company is planning on opening one in Australia. For some reason Filipino food hasn't been super popular here compared to other SE Asian cuisines like Thai, Malaysian and Vietnamese.

I'm super curious to try it.

Jollibee is essentially American fast food with a Filipino twist. Like their burgers has a slice of pineapple in it. It’s founded and owned by Chinese-Filipino family.

[arkas]

Jollibee is essentially American fast food with a Filipino twist. Like their burgers has a slice of pineapple in it. It’s founded and owned by Chinese-Filipino family.

Interesting, I like Westernized Asian food to be honest, so I think I'll like Jolibee.

[Daco Celtic]

It's good and underrated.